Trust, Risk, Information and the Law


The day of the conference came last Tuesday and it went really well. Collaborating with Law students from Winchester University and some fashion marketeers too, we produced a 20 minute overview on the world of wearables today and highlighted some of the legal issues raised.

This slideshow was accompanied by slides from a legal perspective, created by Winchester University students

Wearables conference 2.0!


We’re just under 2 weeks away from the ‘Trust, Risk, Information and the Law’ conference at Winchester University where I have been invited to present research on trends in Wearable technology with two classmates – Clara Scandella and Amelie Jochums

Our research has lead us to present our findings based around two themes: businesses who are adopting Wearable technology into their business strategy in an active way – by active we mean those who are researching, designing, testing, collecting big data and feeding back into their core business. Active use is long term and and tends to ensure the brand is more consistently integrated into day-to-day life of the end customer.

Second, is the passive adoption of Wearables, businesses who are using devices to allow immersion into the brand and exploration of a subject, to aid marketing campaigns or in-store experiences. Passive use tends to be more short term.


Wearables conference


At the moment I’m on easter holidays (springbreak) and I’m working on putting some research together about wearable technology and the laws surrounding it. I’m part of a group of three students from London College of Fashion who are presenting in collaboration with Winchester University.

We’ve all got an obsession with wearables whether it be daily activity tracking in the form of a Fuelband or a Fitbit, and we’re really enjoying working together to seek out the most prominent trends and issues with wearables concerning products aimed at the mass market and some of the more avant-guarde creations.

Until the conference, which is on April 29th, I’ll keep the blog up to date with where our research is leading, here’s an incredible video to start. If you’re interested in wearables it’s one you’ve probably seen, the wonderful Pranav Mistry talking on TED about his work back in 2009.

Fitness & Data: The tracking revolution


In September last year I watched a documentary on BBC called Monitor Me – it’s fair to say life has been a little different since.

I’ve watched Monitor Me about 3 times now and am really excited to see more and more people getting inspired by personal data and wanting to track their day-to-day activity.

Pre Monitor Me, I didn’t know the extent of precision and detail we’re able to go into regarding our day-to-day movements. I was motivated to buy a Fitbit Flex and now I feel fairly lost without it.

The crucial thing about personal data is it’s ability to motivate. Knowing your exact step count, miles covered, active minutes and calories burnt makes you incredibly aware of your activity and the decisions you make throughout the day. Since joining Fitbit my daily step count has seen a dramatic increase from an average of 12,000 steps per day to a whopping 18,000! (My PB is 48,000 steps in a day, running from one Glasto stage to another!!).

The Fuelband and Fitbit are pretty similar devices, except Nike tracks your activity in it’s own ‘Fuelpoints’ – a system aligned with the consistent currency of Nike’s digital services. My Fitbit can also track my sleeping pattern, I can see when I wake throughout the night and when I’m restless. It’s pretty interesting to see the effect that certain foods or drink have on my sleeping pattern, but it’s not a feature I use every night.