Change can be stressful and unsettling, but it’s essential if we want to grow as people and let our experiences educate and shape our future beings. I love this analogy by Rabbi Abraham Twerski as he so succinctly compares the natural changes the humble lobster has to contend with in life. Change may be stressful, but having made change, our bodies are full of a new space in which to fill up with knowledge, experience, memory and power.
We’re just under 2 weeks away from the ‘Trust, Risk, Information and the Law’ conference at Winchester University where I have been invited to present research on trends in Wearable technology with two classmates – Clara Scandella and Amelie Jochums.
Our research has lead us to present our findings based around two themes: businesses who are adopting Wearable technology into their business strategy in an active way – by active we mean those who are researching, designing, testing, collecting big data and feeding back into their core business. Active use is long term and and tends to ensure the brand is more consistently integrated into day-to-day life of the end customer.
Second, is the passive adoption of Wearables, businesses who are using devices to allow immersion into the brand and exploration of a subject, to aid marketing campaigns or in-store experiences. Passive use tends to be more short term.
In September last year I watched a documentary on BBC called Monitor Me – it’s fair to say life has been a little different since.
I’ve watched Monitor Me about 3 times now and am really excited to see more and more people getting inspired by personal data and wanting to track their day-to-day activity.
Pre Monitor Me, I didn’t know the extent of precision and detail we’re able to go into regarding our day-to-day movements. I was motivated to buy a Fitbit Flex and now I feel fairly lost without it.
The crucial thing about personal data is it’s ability to motivate. Knowing your exact step count, miles covered, active minutes and calories burnt makes you incredibly aware of your activity and the decisions you make throughout the day. Since joining Fitbit my daily step count has seen a dramatic increase from an average of 12,000 steps per day to a whopping 18,000! (My PB is 48,000 steps in a day, running from one Glasto stage to another!!).
The Fuelband and Fitbit are pretty similar devices, except Nike tracks your activity in it’s own ‘Fuelpoints’ – a system aligned with the consistent currency of Nike’s digital services. My Fitbit can also track my sleeping pattern, I can see when I wake throughout the night and when I’m restless. It’s pretty interesting to see the effect that certain foods or drink have on my sleeping pattern, but it’s not a feature I use every night.
Soon to hit the shelves: our very own urban & local, natural, carbon-neutral, pesticide-free produce created directly below the morning commute… Too cool to be true? Nope!
The project was initiated by British entrepreneurs Richard Ballard and Steven Dring who have since partnered with Michelin-starred chef Michel Roux Jr.
Creations will include micro-shoots, edible flowers and miniature vegetables for wholesale supply to restaurants and supermarkets. Produce should be going on sale this summer, and will be pesticide free and carbon-neutral.
With produce growing approximately underneath Clapham North station on the Northern Line, food miles will be drastically cut, allowing us to eat more local than is currently possibly on a large scale.
Whats more, the project is crowd funded and you can invest right here
A little while ago I visited University College London to hear Dr Tomas Chamorro-Premuzic talk about the impact of social media on psychology. More specifically he educated us on technology and online personality and how this synergy is advancing our ability to predict, understand and influence behaviour.
We were lucky enough to hear about some very exciting developments in the world of loyalty & consumer insight and in-depth digital profiling.
Something that stuck with me was a project entitled ‘You Are What You Like’ – a website that can predict our personality attributes rather accurately, based on what we have liked on Facebook.
Whats a little more scary is the clever folk behind You Are What You Like are also able to predict unique quirks such as;
- Do I use drugs?
- Am I Democrat or Republican?
- Am I Gay or Lesbian?
- Were my parents together at 21?
Here are some of my results from the basic test online, just link it with your facebook profile and it takes a couple of minutes to make it’s predictions. I think the results are fairly accurate…