We’re just under 2 weeks away from the ‘Trust, Risk, Information and the Law’ conference at Winchester University where I have been invited to present research on trends in Wearable technology with two classmates – Clara Scandella and Amelie Jochums.
Our research has lead us to present our findings based around two themes: businesses who are adopting Wearable technology into their business strategy in an active way – by active we mean those who are researching, designing, testing, collecting big data and feeding back into their core business. Active use is long term and and tends to ensure the brand is more consistently integrated into day-to-day life of the end customer.
Second, is the passive adoption of Wearables, businesses who are using devices to allow immersion into the brand and exploration of a subject, to aid marketing campaigns or in-store experiences. Passive use tends to be more short term.