This month Marie Claire have trialled a paper thin LED screen embedded into pages 34 and 35 of limited edition copies of their magazine. This incredible achievement is the first of it’s kind showing full videos right from the printed pages of printed copy. It follows recent progression in taking printed material one step further into the digital realms to uncover new and exclusive content using apps such as Aurasma, free to download and use on the iphone, and enables the user to hover the open app over the page and watch as the images transform into a new life, perhaps exclusive backstage shots, fashion films or extra content for those wanting that bit more.
The October edition of Marie Claire features an advert for Dolce & Gabbana pour femme shot by Mario Testino.
If you love this and want to see more of publications coming to life before you’re very eyes, check out this month’s ‘O’ By TANK, the quarterly luxuary supplement magazine has been issued with the Guardian newspaper and is now inside every issue of TANK this month. This edition of ‘O’ By Tank is groundbreaking in it’s own way, with every single page featuring ‘augmented reality’.